How to bypass the five "traps" of Weibo marketing

It is a natural law that new things replace old things. In 2009, countless Internet users also enjoyed playing day and night to 'stealing food'. In 2010, the form was greatly transformed and directly jumped into the popular trend of 'microblogging'. From birth, growth to maturity, after nearly a year of development, the 'Weibo' forces will be in full swing in 2011. With the continuous popularity of microblogging, many companies and organizations are also aware of the huge marketing value of the microblogging platform. They have begun to launch microblog marketing with great fanfare, among which there are many leading companies in the hardware industry.

The appearance of Weibo has enriched the means of hardware companies' online marketing and helped hardware companies 'win' the reputation of strangers. Its use is simple, the unit cost and effort invested by the user are low, the writing threshold is low, the user's expansion is rapid, the propagation speed is fast, and the attention is paid to the characteristics of high popularity and timeliness, and the hardware company can cultivate the user in a short period of time. Beyond the emotional relationship of buying and selling. However, the hardware industry must pay attention to the following five points in order to maximize the effectiveness of marketing through Weibo in order to avoid misunderstandings.

First, simple and easy to get an immediate impression According to popular knowledge, Weibo is very easy to use. After registering users, you can post messages, and you can immediately carry out marketing activities. You will soon see the results. This is actually another kind of marketing for Weibo. Misunderstandings.

If you really experience Weibo, you immediately think of the problems you just encountered when you signed up for a new Weibo account and started using it. For example, if you made a post that was almost unresponsive, you wouldn't see any other people's posts. In this case, so-called microblogging marketing simply can not be carried out.

The correct approach is to do a good job of preparing and planning microblogging marketing. First of all, we must have a general plan for microblogging marketing, such as those published by Weibo and who are responsible for updates. There is also a microblogging business registration microblogging should register the company microblogging nicknamed the best use of the company name or brand name, fill in the company's detailed description, the brand LOGO as a microblogging avatar. After Weibo is launched, you must find your customers and establish your own fan base. You can find marketing experts.

Second, dumb and silent, just do not say in the author's view, microblogging users, can be divided into hot, flat, light three categories, hot users often update microblogging and communicate with people in the circle, every day, the audience will love to see things It was sent to Weibo and attracted everyone's attention. Flat users are not regularly published something and often chat with people, but the update frequency is not high. The third type of light users is dumb and silent, but they do not speak. Although they will release their own information and be a faithful observer, they will always be passive.

In fact, if a hardware company registers Weibo, infrequently creates a call center to attract your audience, and does not communicate with the audience, then opening a Weibo will not have any effect. One of the characteristics of Weibo is interaction. If you simply understand Weibo as a place for publishing corporate news and brand information, it will have little effect.

The right thing to do is to be good at getting advice from fans and giving feedback. We must promptly respond to the opinions and suggestions of consumers. We should promptly resolve the issues raised by consumers after learning the details.