LCD monitor market shipments show demand for new year's stocking
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Overall, shipments in the first half of November continued the momentum of growth in shipments in October, coupled with the growth of the European region driven by the appreciation of the euro. However, starting in the second half of November, although the start of the Lunar New Year stocking began, but the demand in the terminal market has not been strong, the stocking strength has also become cautious, so the overall market trend is in line with WitsView's previous expectations.
Lin Shuru, research manager of WitsView, said that at the end of the accounting year in December, inventory is expected to decrease by 2 to 8% in monthly shipments of brands and foundries, but the overall fourth-quarter brand and foundry shipments are expected to reduce inventory losses. QoQ is expected to increase by 7% and 13% respectively.
Looking ahead to the market in the first quarter of next year, due to the impact of the Lunar New Year holiday, some of the demand has already shipped in advance in the fourth quarter of this year or the slowest in January next year. It is expected that the shipment will return to normal by March next year. The overall estimation of brand and foundry business will decline by 0.3% and 6.7% respectively in the first quarter of next year, but the growth in shipments from the brand season is almost flat. It is not difficult to find their expectation for the first quarter of next year.
In addition, in terms of new product planning, limited by the high price sensitivity of LCD monitors, the Chinese Lunar New Year sales in January-February will continue to be dominated by low-cost CCFL products. Newly developed LED backlight products must With the reduction in costs, there is an opportunity to accelerate the replacement of CCFLs.
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