Interpretation of Shanghai Yifeng Hardware Plaza

Haiyifeng Group is a comprehensive real estate development enterprise with Shanghai as its core and the Yangtze River Delta as its hinterland. Its subsidiary Shanghai Haihai Industrial Co., Ltd. has had 13 years of experience in commercial real estate development since 1997; it has successfully created 20 professional homes. Building Materials Square. At present, Cross-Sea Industries is optimistic about the development prospects of Shanghai Nanqiao New Town, and will soon create the South Shanghai boutique hardware home furnishing center - Shanghai Yifeng Hardware Home Furnishing Plaza. With the launch of the project, the prospects for the future development of the Nanqiao segment and the new product Shanghai billion The Fenghui Hardware Home Plaza will soon have an exclusive interview with Zhang Fengliang, Chairman of Shanghai Cross-Sea Industrial Co., Ltd.

“Yifeng Home aims to build a hardware base • brand home cluster”

“Yifeng Household integrates products trading, display, business office and other functions into one, and strives to create a hardware base and a brand home cluster.” Zhang Fengliang, Chairman of Shanghai Cross-Sea Industrial Co., Ltd. directly stated the goal of the South Bridge project.

It is understood that the planned construction area of ​​Shanghai Yifeng Hardware Plaza is 80,000 m2, consisting of 7 shops, a 5-floor exhibition hall and a 14-storey business building. The project is divided into three major commercial blocks: boutique exhibition area, hardware area and business office area. The products cover home building materials such as hardware, machinery, hardware, ceramics, sanitary ware, lamps, lighting, flooring, wallpapers, sofas, and home furnishing.

Zhang Fengliang stated that in this project, the brands are gathered and the format is complete, providing one-stop service for home consumers, making Yifeng Home the first choice for Nanqiao home shopping and consumption, and becoming the brand home cluster of Nanqiao.

74% self-operated shops across the sea to achieve unified management

Unlike most commercial real estate management models, 74% of the shops in Yifeng Hardware Plaza are self-supported and not sold. Why do you need to use the self-management model? Zhang Fengliang said that the main consideration is two factors. First, it is optimistic about the development prospects of the Southbridge sector and optimistic about the operating profit of the shops. Second, self-operation can achieve a unified operation, management, investment promotion and promotion of the market, and create a fair and win-win market environment for the majority of brand customers to ensure the project The exuberant vitality.

In order to realize the win-win cooperation between operators, investors and development companies, the company eventually chose to sell only 26% of the shops and 74% of its own shops to ensure a good platform for the majority of investors to jointly create wealth.

One of the three new cities looks at the hidden consumer power of Zhongnanqiao New Town

Yifeng Home is located in Nanqiao New Town, one of the three new cities in Shanghai during the “Twelfth Five-Year Plan” period. It is one of Shanghai's 2010 international capital city centers. It is the Yangtze River Delta and Hangzhou Bay. The important node city in the city group is also the future political, economic and cultural center of Fengxian District.

Zhang Fengliang, chairman of Cross-Sea Industries, has already seen the "hidden" purchasing power of this region. Zhang Fengliang believes that Nanqiao New City is a key area of ​​government planning. The investment prospects of the lots are relatively good, and the potential for future appreciation is obvious relative to other regions. In the future, the amount of real estate development in Nanqiao New Town will increase year by year, and a large number of affordable housing will enter. Large residential areas in South Bridge East are being formed. In the future, the demand for hardware home building materials will be broad.

Building a Southern Shanghai Business Model Work"

Yifeng Home, led by the development of Nanqiao New Town, has shown investors a beautiful blueprint. What changes will the new arrival of Nanqiao New Town bring to China? What is the significance of its presence in Southbridge?

Zhang Fengliang stated that Yifeng Households is laying a solid foundation in the development of the city. The project will be built to take Nanqiao New Town in Fengxian District as the core and Shanghai in the south as the radius of radiation to build a model of South Shanghai's business. "Yifeng will abandon the disadvantages of old market environment, disorderly industry, and low grades. It truly realizes the upgrading and replacement of the hardware home building materials industry; based on the high-end market, implements product differentiation operation, and hardware is the key product, making every effort to create a hardware base. The brand home cluster will provide the general public with high-quality home life."

According to industry sources, the emergence of a professional large-scale commercial plaza such as Yifeng Home will speed up the development of Nanqiao City, accelerate the industrial upgrading, and increase the speed of commercial value, thereby fully supporting the economic development of Nanqiao.

Indispensable to the success of commercial real estate is the experience and strength

As a commercial real estate, especially in this very large-scale city in Shanghai, it is not easy to succeed. The strength behind the developer Shanghai Cross-Sea Industries is an indispensable guarantee for the success of Yifeng Home.

Zhang Fengliang told the media: “Shanghai Cross-Sea Industries is a subsidiary of Shanghai Yifeng Group. The core development team Shanghai Yifeng Enterprise Group was established in 1997. The group has Shanghai as its core and the Yangtze River Delta as its hinterland, which has developed into a real estate development and commercial operation. It has become a comprehensive enterprise group that integrates multiple industries such as home building materials trade. After 13 years of development, the group's total assets have reached 10 billion yuan***."

It is reported that 20 professional markets such as Kunshan Yifeng Hongxing Meikailong, Xuzhou New Century Building Materials Decoration City, Shenyang Yifeng Times Square, and Zhejiang Yifeng Home Building Materials City are successfully developed by Yifeng Enterprise Group and have rich development and operation. Experience has allowed us to believe that there must be strength across the sea to make Yifeng Hardware Plaza.