Is the pan-family of cabinets "conventional"? Or has it already become a disaster?
"Pan-home" and "overall home" are two words that are too familiar to those in the cabinet industry. In the past few years, when it comes to future planning and strategy, there are six or seven out of ten household enterprises Will mention. Even when the financial tsunami in 2008 and 2009 and the downturn in the real estate market doubled, and the cabinet market was sluggish, this trend does not seem to show much signs of slowing down. Today, to what extent has "pan-home" come into being? Is it just "out of the wind"? Or has it "have become a disaster"? Event playback: European cabinets announced their high-profile entry into the pan-furniture industry As a top brand in the local cabinet industry, Oupai cabinets took the lead in introducing the European "whole kitchen" concept to China, creating a precedent for China's industrial production of modern cabinets. Known as the advocate of China's "kitchen revolution" and the leader of modern cabinets, European cabinets have developed into the whole wardrobe, kitchen appliances, custom furniture and other fields. European cabinets began to enter the pan-furniture with innovative business ideas. industry. It is reported that at this year's distributors' annual meeting, Oupai Group released the "Dragon Tiger Leaping Plan" aiming to fully enter the field of kitchen appliances and wardrobes. It is understood that the plan is divided into two parts: "Dragon" and "Tiger Leap". The "Dragon" plan refers to the comprehensive creation of the European leading kitchen brand through brand building, team building and terminal construction; The "Plan" implements a breakthrough in the European wardrobe business, and regards the wardrobe as a new core growth project this year to achieve a leap-forward growth in the wardrobe business. In the Jiangmen flagship store of Oupai, the author saw several new wardrobe products, and noticed that the exhibition hall was filled with many models of custom furniture such as wine cabinets, TV cabinets, beds and bookcases. "With the reduction of on-site carpentry work in home improvement, consumers are more and more inclined to customize furniture. On the one hand, due to the standardized process of customized furniture, the quality of products can be more guaranteed, and on the other hand, the style and style of furniture also have more Multi-personal choice, which provides a greater market space for custom furniture. "Jiangmen Oupai cabinet's Han said. The store is keen on the pan-home model or the formation of consumer gravity In the general environment of flattening since this year, businessmen complained. Many merchants revealed that the frequent opening of stores in the off-market market made manufacturers and distributors feel "stressed"; and the prelude to the big wave of ebb and flow between stores added to the instability of the entire industry. In the ordinary, there is bound to be a hidden opportunity. Some insiders said that the pan-home model that many home stores are brewing is a general direction in the future. The South Bank Building Materials City familiar to old Guangzhou is a classic store model: all the materials are listed and put together, but consumers should buy furniture to bring a pair of hot eyes. Some well-known home furnishing stores, such as Panyu and Baiyun District, are all in the form of listed products at affordable prices. Consumers generally have real home needs before they go to their destinations. At present, the more popular scene sales model in the furniture market provides consumers with a more comfortable shopping environment, and the scene layout also allows consumers to have a more layered understanding of product collocation and design. At this time, in addition to buying furniture, consumers can also feel the modern shopping atmosphere and current design trends. The next is the era of pan-family consumption. Through the integration of different formats, to provide consumers with one-stop shopping consumption, home is no longer the only consumption target. On the contrary, it may realize household consumption in leisure and entertainment. The expansion, evolution and growth of Guangzhou's home furnishing industry are obvious to all, and the future competition depends on how the store can provide consumers with a convenient and humanized shopping experience. The scene of frequent store openings is like a prosperous age, and it is a bit intriguing to put in the background of Tamsui. A well-known building materials merchant, who did not wish to be named, said that the store opened frequently, and the brand merchants caught in it were very distressed. Do n’t open a store and fear that the rent will rise after the store, but more afraid of “falling into the water†with the store. Blindly following the opening of the store, fierce competition in the store will inevitably lead to a decline in the profitability of a single store. Homogeneous stores in Guangzhou have been seen everywhere. As Li Zhikuan, the general manager of Mercure Center said, if the store only takes the "big road" route and does not update and upgrade the model, forming a dazzling competitiveness, it will be involved in the supermarket. The vicious competition of the model: its coverage is limited to this region, and it is difficult to stimulate the flow of people, and the price war has also become the biggest weapon for businesses. It can be seen that the differentiated model competition will become a major force in the future home market PK. In several furniture stores that took the lead in taking action this year, a common feature can be seen: pan-home furnishing. Pan-home furnishing is a well-known THEMALL model in the industry, but compared to the THEMALL, which is not mature in Guangzhou's original furniture store, the pan-furnishing model will be further adjusted in terms of format ratio. The pan-family industry is maturing The ultimate ideal of cross-border diversification in the pan-home industry is integrated home. Today, the concept of integrated home is no longer new. Many companies that produce furniture, cabinets, floors, and wooden doors have tried to get involved, but there are few successful cases like Kebao Boloni. Even so, many companies are still eager to try to break the development bottleneck brought about by the financial crisis and gain new market share. Furniture companies start to try to make doors, door companies start to make stairs; start to make solid wood doors, paint-free doors, start to paint-free doors to get involved in solid wood doors ... adhere to the beginning of professional enterprises to extend the product line As a result, companies that love market operations have begun to set foot in another new market area to gain share. Almost every company hopes to have new gains in individual areas where products are connected and channels are connected. As a result, after the trend of integrated home furnishing subsided, a new round of cross-industry diversified management has made a comeback in the pan-home furnishing industry. First of all, it is necessary to clarify the concept that diversified operation is not equivalent to diversified production. In terms of production, different industries, even if the product material is the same, there are great differences in the process, technology, construction period and other aspects. If it is necessary to diversify production, it will inevitably divert the energy of the enterprise, resulting in a decline in production efficiency and will increase Production costs also make it difficult for companies to produce very obvious economic benefits. Most of the wooden door enterprises in China are small and medium-sized enterprises, but small and medium-sized enterprises do not mean weak and small. They can fully achieve "small and specialized, small and strong", and form core competitiveness with specialized advantages. If you are determined to become bigger and better in a particular industry and become a century-old store, professional production is even more important. Therefore, diversification is a category of sales. Without diversified production, you can still do integration and conduct diversified operations. For enterprises, in order to diversify their operations, in addition to consolidating the foundation and practicing their internal skills, they also require a high level of integrated marketing capabilities and superior market control capabilities. In the current market environment, with the increase of large terminal stores, the concentration of brands is getting higher and higher. In the golden decade of Chinese real estate, many well-known building material brands have been made. Against the background of the increasing maturity of the market, the pace of diversification, serialization and scale of big brands is also accelerating. Through diversified operations, not only can we expand the product line, provide new profit growth points for dealers, but also realize the complementary advantages in products and resources, and enhance the strength of the enterprise. It is a practical way to ensure that the brand is strong in the pan-furnishing field. . From this point of view, cross-border diversification is an inevitable trend in the development of the pan-home industry. But companies should also be soberly aware that China ’s pan-family market is not yet very mature, and there are relatively many opportunities for speculation, which is easy to cause enterprise production operators to "look at this mountain high" and "look at the pot in the bowl "Li", one-sided pursuit of economic benefits, self-restraint, and finally can only work hard. It can be said that our industry is never short of ideas, but a mature mindset. Diversified management is an assessment of the comprehensive strength of an enterprise. An enterprise can only have strong competitiveness and the ability to resist risks, and be able to enter the broader new field with the ability to be competitive and risk-resistant only on the basis of being refined and strong in the industry. Such as the icon of the flooring industry, the European school of the cabinet industry is a model of cross-border diversification. Conclusion: Crossover, crossover, extension, perfection, overall ... Frequently appeared keywords indicate the general trend of the home furnishing industry. Of course, we are sure of his scientific and inevitability, but we should also clearly see that so far, try "pan-home furnishing" Not all companies are successful. The prevalence of "pan-home" promotes many emerging forces in the industry, and the intensification of competition promotes the industry to standardization and maturity. These are good trends. Facing great opportunities and attractive market prospects, only passion and guts are not enough. Yes, you need to be calm and rational. Can we allow "pan-home" to advance in a healthy and orderly manner? Every enterprise must make a careful decision based on its own actual situation, to see who can grasp it in the process and laugh to the end. Sensor Interactive Modeling Lights Led Light Column,Led Landscape Lights,Pe Sensor Interactive Lamp,Led Light Emitting Columns Sichuan Kangruntengpu Photoelectric Technology Co., Ltd. , https://www.kangruntoplighting.com
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