Wooden door market has great potential, retail and engineering market will become the main channel

It is understood that in 2010 the total output value of the domestic wooden door industry exceeded 70 billion yuan. According to incomplete statistics, the output value of wooden doors in 2008 was approximately 60 billion yuan. According to the increase of 20% in 2009 annual output value, the output value of the domestic door industry exceeded 70 billion yuan in 2010. . At this rate, the total production value of wooden doors in 2011 may have exceeded 100 billion.

The impact of real estate regulation and control lags behind the market demand for wood doors is still very large Zhongtian Door Industry believes that at present, only the security door market output value can reach several hundred million each year, and each family will have several interior doors, the wooden door market demand is large, Therefore, the growth rate of the entire wooden door industry in the past year was very fast, and the total sales of wooden doors this year will also increase substantially.

Wooden door market demand is still very large Companies need to grasp the retail and engineering channels Although the home industry has been affected by the regulation of the upper reaches of the property market, household consumption has turned cold, but due to the downstream decoration industry, the impact of the wooden door industry has not yet been apparent. In this regard, Wu Shengfu said that the impact of real estate control policies may appear next year.

The retail and engineering market will be the two major channels in the future. Tianda Door Industry believes that joint developers tapping product channels has become a common practice for building materials such as wooden doors and floors in recent years. In the future development of the wooden door industry, hardcover rooms will be an inevitable trend. According to Lang Zhichun, deputy secretary-general of the Information Committee of China Building Decoration Association, the use of wooden doors in fine-tuned building projects is relatively large. Developers hope to adopt large-scale purchases. In order to reduce the cost of hard packaging, for the wooden door companies, the retail and engineering markets will be the two major future channels.

Experts pointed out that the engineering market has high requirements for the quality of wooden doors. Wooden door companies need to improve their own production techniques. While improving product quality and variety, they also take the initiative to contact real estate developers to expand their marketing channels.

At present, the production threshold of wooden doors is relatively low, and the scale of enterprises is also relatively limited. Shi Feng, Secretary-General of the China Forest Product Industry Association, mentioned that in the market's panning, the wooden door companies should strengthen the corporate alliance to gradually increase their corporate brand and significantly increase product richness. Open up the price level and further open the market in the retail terminal market.